Virtual Sunglasses, Real Shopping

I ordered a pair of prescription sunglasses from Eyefly.com through a great deal on Living Social. ($49 for a complete pair of glasses, shipped.)

That was pretty cool, but this is even cooler:

While browsing for glasses on Eyefly, you can take a photo of yourself with a webcam. The site uses software that will automagically place a 3D rendering of the glasses on your face so you can see how they might look.

Aggregated Media Beats One-Off Titles in the iPad App Store

In thinking about content for the iPad (books, magazines, movies, etc.) my instincts and experience tell me that having a unique product in the App Store should drive more sales than an app that aggregates premium content. That's because I believe the value of keyword search is greater than the value of aggregation  - it becomes difficult to effectively list all the aggregated content on the app's sales page and harder for consumers to find that content.

Apparently, I was wrong.

Event: Using Social Media to Promote Your Blog or Web Site, September 22

I've been invited to participate in an upcoming event produced by Professionals in Media. If you can join us in Berkeley Heights, New Jersey please come! Information is below. If you're unable to attend, fear not - I'll be streaming the event live. You'll be able to listen at the URL below beginning at (or… Continue reading Event: Using Social Media to Promote Your Blog or Web Site, September 22

Does Amazon want to be in the Hardware Business?

I found this post at iReaderReview about the need for the next generation of the Kindle (what the author calls the "Kindle 3") to have "Killer Features" in order to compete with the new threats to the Kindle's market success. While it's an interesting analysis, there are some key points that the author fails to… Continue reading Does Amazon want to be in the Hardware Business?

How to Create Great Media at Conferences and Events

Conferences and other events can be great opportunities to connect with thought leaders in your industry and create buzz around your attendance while you're there. One way to do this is to capture audio and video interviews with influentials while you're there and post them in your blog, web site, podcast or on YouTube and… Continue reading How to Create Great Media at Conferences and Events