QR Codes Provide Quick and Easy Access to Facebook Likes On-The-Go

Recently, Optify shared some research inferring that social signals (Facebook "Likes") correlate with search engine results. Given this fact, it's a no wonder that so many web sites and businesses are asking you to hit the Like button.

I advised a client that he could use a number of incentives to get people to Like his Facebook page, including using a Like as an entry in a drawing. He took the advice and decided to giveaway an iPad to people who like his page.

What he didn't tell me was that he wanted people to Like his page and perform the giveaway at a professional conference made up of less-than-tech-savvy attendees.

This was a bit of challenge. Access to social networks are, by design, very personal. Most people engage with them on their computers or smartphones - neither of which would be on-hand by many folks at this event.

The fallback method I suggested for acquiring Likes and entering people into the drawing was SMS. Simply send a text to

32665

with the text 

like yourpagenamehere

The only problem with this approach was the name of the page. Instead of being something quick and easy to type like facebook.com/YPN he had chosen a long, search engine-friendly version such as facebook.com/thisismyreallygreatsuperduperpage

It's enough of a challenge to get someone to opt-in so the last thing you want is for him to feel foolish when he can't type the long name on his flip phone or his touchscreen smartphone.

The solution - which I didn't deduce until after the fact - is a QR code. Yes, there still aren't too many people who have QR code scanners installed on their phones either, but it does solve the text-entry challenge.

Video Rig Updated to include FujiFilm Finepix HS10

Click to EnlargeI love my Kodak Zi8 just a little bit more than my Zi6 for one simple reason: the audio input jack.

It helps create a simple, lightweight video rig for interviews that I like to get at conferences and events. Using my Zoom H4 portable audio recorder as an audio mixer, I can connect a couple of mics using the XLR jacks and connect them directly to the Zi8 using a standard 1/8" stereo jack.

Click to Enlarge 

The only downside to this setup is the width of the shot - in close quarters it's too tight, requiring me to occupy lots of precious space on exhibit hall floors.

I've tried to counter this with the addition of a wide-angle lens adapter. While it does indeed widen the shot, items on the outer edges can be blurred which makes your interview subject look terrible.

For example, check out this video of FanFeedr Chief Revenue Officer, Ben Lar Marca being interviewed by Craig Calder:

How to Create Great Media at Conferences and Events

Conferences and other events can be great opportunities to connect with thought leaders in your industry and create buzz around your attendance while you're there. One way to do this is to capture audio and video interviews with influentials while you're there and post them in your blog, web site, podcast or on YouTube and… Continue reading How to Create Great Media at Conferences and Events

Who’s going to BlogWell next week?

I will be attending BlogWell next week (Tuesday, October 28th) with the inimitable John C. Havens (co-author of the forthcoming book, "Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand" with Shel Holtz). If you're going to the conference or if you'll be in the SF area and want to hook up,… Continue reading Who’s going to BlogWell next week?

Notes from the Business of APIs Conference

These are pretty much my raw notes from the Business of API's Conference held on March 17th at the Yale Club in NYC. Send any corrections my way via email or in the comments. -jf. Jeremy Zawodny, Yahoo! Developer Network Yahoo! Developer Network founded in February 2005 Initially focused on Search API's Why did YouTube… Continue reading Notes from the Business of APIs Conference

Hear This: On Digital Media, Episode #38: The Tangent Show

For this episode we invited John Wall of The M Show and Marketing Over Coffee to join John Federico and Steve Hatch over Skype. (Thanks to Doug Kaye and the folks at GigaVox Media for The Levelator. Without it, this show would not have been possible…trust us.) In this episode, we yammer about: Google book… Continue reading Hear This: On Digital Media, Episode #38: The Tangent Show

Palm Foleo

Palm's Jeff Hawkins unveiled the Foleo today at the D5 conference. Billed as a "Mobile Companion," the Foleo connects to your Palm smartphone and allows you to read and respond to email, view and edit documents and view photos and videos on its "large" 10-inch wide screen. It'll be priced at $499 (after $100 rebate).… Continue reading Palm Foleo