Join me at the Small Business Summit in NYC

I'm really happy to invite you to join me at the Seventh Annual Small Business Summit on Tuesday, March 6th, in New York City.

The Summit is NY's premier event for small business owners, entrepreneurs and business professionals looking to network (500+ attendees), learn from experts, meet with exhibitors and win great prizes.

At the Summit you'll...

  • Learn how Orabrush used creativity and low cost video to boost sales of their tongue cleaners.
  • Hear from Dell how the power of online software can help you grow your business.
  • Listen how Bonobos' customer service ninja works to please customers and sell more pants!
  • Enjoy the luncheon keynote by John "ColderICE" Lawson that will have you laughing, crying - and inspired
  • Listen to Scott Hintz, Founder of Tripit, share his success in building and selling two businesses - powerful lessons for EVERY business owner
  • Learn form a sales guru about her secrets to getting the customer to say YES!
  • Enjoy breakfast, lunch and LOTS MORE...

Tickets are $149 until Feb 24th, then they go to $199 - BUT I've got a special deal for you.

QR Codes Provide Quick and Easy Access to Facebook Likes On-The-Go

Recently, Optify shared some research inferring that social signals (Facebook "Likes") correlate with search engine results. Given this fact, it's a no wonder that so many web sites and businesses are asking you to hit the Like button.

I advised a client that he could use a number of incentives to get people to Like his Facebook page, including using a Like as an entry in a drawing. He took the advice and decided to giveaway an iPad to people who like his page.

What he didn't tell me was that he wanted people to Like his page and perform the giveaway at a professional conference made up of less-than-tech-savvy attendees.

This was a bit of challenge. Access to social networks are, by design, very personal. Most people engage with them on their computers or smartphones - neither of which would be on-hand by many folks at this event.

The fallback method I suggested for acquiring Likes and entering people into the drawing was SMS. Simply send a text to

32665

with the text 

like yourpagenamehere

The only problem with this approach was the name of the page. Instead of being something quick and easy to type like facebook.com/YPN he had chosen a long, search engine-friendly version such as facebook.com/thisismyreallygreatsuperduperpage

It's enough of a challenge to get someone to opt-in so the last thing you want is for him to feel foolish when he can't type the long name on his flip phone or his touchscreen smartphone.

The solution - which I didn't deduce until after the fact - is a QR code. Yes, there still aren't too many people who have QR code scanners installed on their phones either, but it does solve the text-entry challenge.

Video Rig Updated to include FujiFilm Finepix HS10

Click to EnlargeI love my Kodak Zi8 just a little bit more than my Zi6 for one simple reason: the audio input jack.

It helps create a simple, lightweight video rig for interviews that I like to get at conferences and events. Using my Zoom H4 portable audio recorder as an audio mixer, I can connect a couple of mics using the XLR jacks and connect them directly to the Zi8 using a standard 1/8" stereo jack.

Click to Enlarge 

The only downside to this setup is the width of the shot - in close quarters it's too tight, requiring me to occupy lots of precious space on exhibit hall floors.

I've tried to counter this with the addition of a wide-angle lens adapter. While it does indeed widen the shot, items on the outer edges can be blurred which makes your interview subject look terrible.

For example, check out this video of FanFeedr Chief Revenue Officer, Ben Lar Marca being interviewed by Craig Calder:

Event: Using Social Media to Promote Your Blog or Web Site, September 22

I've been invited to participate in an upcoming event produced by Professionals in Media. If you can join us in Berkeley Heights, New Jersey please come! Information is below. If you're unable to attend, fear not - I'll be streaming the event live. You'll be able to listen at the URL below beginning at (or… Continue reading Event: Using Social Media to Promote Your Blog or Web Site, September 22

How to Create Great Media at Conferences and Events

Conferences and other events can be great opportunities to connect with thought leaders in your industry and create buzz around your attendance while you're there. One way to do this is to capture audio and video interviews with influentials while you're there and post them in your blog, web site, podcast or on YouTube and… Continue reading How to Create Great Media at Conferences and Events

Who’s going to BlogWell next week?

I will be attending BlogWell next week (Tuesday, October 28th) with the inimitable John C. Havens (co-author of the forthcoming book, "Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand" with Shel Holtz). If you're going to the conference or if you'll be in the SF area and want to hook up,… Continue reading Who’s going to BlogWell next week?