A little social media minutiae for you today.
Lee Odden got me thinking about avatars. You know – those little images that represent you all over your social media profiles?
Do you have a single image that represents you everywhere? Do you have different ones? Do you change them frequently?
Let me pose a question to you: if you ran marketing for Coca-Cola, would you change your logo every other week? No, of course you wouldn’t. You want people to recognize you wherever they happen to encounter you. Coke’s brand imagery is iconic, recognizable anywhere you are in the world, regardless of whether or not the local language is your native tongue.
With that in mind, why would you regularly change your avatar? Your avatar is the equivalent of your logo, your visual identity online. It’s a way for people to instantly recognize you.
I’ve had my headshot illustration for a couple of years now and use it everywhere.
When I meet people for the first time in meatspace, they sometimes mention it because it’s not a common method of portraying oneself. I include it wherever I can, even with my bio in conference programs. It’s not your typical headshot and can be a great icebreaker.
So, do you change your avatar? Take the poll or leave a comment.