A great post from Terry Sutton over on the 37Signals blog:
Getting the message in is about feeding the culture. It’s about making people proud of the work working on. I think it’s an important lesson for anyone building a team. Getting the message in is as important as getting the message out.
I can’t stress how important this is, yet so many companies just don’t grasp the concept: communication to (with) your employees is just as important (sometimes more) than what you communicate to the market.