The Anderson Switch

Chris Anderson, journalist and author of The Long Tail, proposes something we should all consider:

I propose that things that are paid will become free and vice versa. So music and books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.

Even if it’s complete bunk and potentially linkbait, going through the exercise of exploring your business within these constraints may produce some interesting new ideas.

If you work in media – digital or traditional – how would you rethink your business?

1 thought on “The Anderson Switch”

  1. break down the silo’s baby – get rid of the distinction between traditional and digital – for media, its all one thing now, make sure it’ll work in every format and on ever channel, get on the bus or walk in the other direction 😉


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