Chris Anderson, journalist and author of The Long Tail, proposes something we should all consider:
I propose that things that are paid will become free and vice versa. So music and books and other media are turning from paid products to free marketing, while free-to-air video and radio become a subscription or on-demand product for a fee.
Even if it’s complete bunk and potentially linkbait, going through the exercise of exploring your business within these constraints may produce some interesting new ideas.
If you work in media – digital or traditional – how would you rethink your business?