Paul Dunay, Director of Global Field Marketing at BearingPoint, provides us with some tips after a year of producing podcasts for the Company:
Tip #1: Explore the variety of recording options
Tip #2: Be brief
Tip #3: Use a format that matches your objectives
Tip #4: Create an audio signature
Tip #5: Market like you mean it
Tip #6: Define your tracking upfront
Read the full article here.