Greg Galant on Podcast Advertising

Greg from RadioTail recently penned an article for iMediaConnection on Podcast Advertising. His five key points:

  • Keep your message brief
  • Vary your creative
  • Don’t underestimate your audience
  • Place your ads interstitially (don’t use pre- or post-roll)
  • Don’t imitate broadcast radio

It’s good advice, except that I would argue that interstitial messages should be combined with pre-roll messages. Excluding pre-roll messages seems like a wasted impression opportunity right at the initial point of engagement. YMMV.

Technorati Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s