Greg Galant on Podcast Advertising

Greg from RadioTail recently penned an article for iMediaConnection on Podcast Advertising. His five key points:

  • Keep your message brief
  • Vary your creative
  • Don’t underestimate your audience
  • Place your ads interstitially (don’t use pre- or post-roll)
  • Don’t imitate broadcast radio

It’s good advice, except that I would argue that interstitial messages should be combined with pre-roll messages. Excluding pre-roll messages seems like a wasted impression opportunity right at the initial point of engagement. YMMV.

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