Originally recorded for The Stanford Channel, Stanford University’s cable channel broadcast to the Stanford/Palo Alto area, it’s a short (50 minutes) overview of the Six Principles of Persuasion as outlined in Cialdini’s book:
- Committment and Consistency
- Social Proof
It’s definitely a worthwhile listen.
Unfortunately, I haven’t been able to find an audiobook version of his book, so it looks like I’ll have to make some time to read the dead tree version.