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Entries in Zinio (1)

Saturday
Apr102010

Aggregated Media Beats One-Off Titles in the iPad App Store

In thinking about content for the iPad (books, magazines, movies, etc.) my instincts and experience tell me that having a unique product in the App Store should drive more sales than an app that aggregates premium content. That's because I believe the value of keyword search is greater than the value of aggregation  - it becomes difficult to effectively list all the aggregated content on the app's sales page and harder for consumers to find that content.

Apparently, I was wrong.

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