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Entries in Swatch Beat (2)

Sunday
Jul152012

Unboxing 14-year-old Technology

As a follow-up to my post on bringing back the use of the Swatch .beat Universal Internet Time, here's a gallery of the unboxing of my original Swatch Beat watch after being in storage for all these years.

Sunday
Jul152012

It's time to bring back the .Beat

In 1998, my wife bought me a Swatch Beat watch. I think she heard me mention it after reading about it in Wired magazine and she got it for me as a gift.

WTF is a .Beat?

Swatch, along with the endorsement of Nicholas Negroponte, who was then the Director of the MIT Media Lab, proposed a Universal Internet Time known as the .Beat.

It works like this: A day is divided into 1000 ".beats". So, one Swatch ".beat" is equivalent to 1 Minute 26.4 Seconds.

You set your watch according to Biel Meantime (BMT). (In a classic marketing move, Biel, Switzerland is the corporate headquarters of Swatch.)

So, when you want to schedule a phone call with someone across the world, you don't have to figure out time zones - you simply indicate that the meeting should take place @xxx .beats.

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