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Entries in social networks (3)

Wednesday
Jun152011

QR Codes Provide Quick and Easy Access to Facebook Likes On-The-Go

Recently, Optify shared some research inferring that social signals (Facebook "Likes") correlate with search engine results. Given this fact, it's a no wonder that so many web sites and businesses are asking you to hit the Like button.

I advised a client that he could use a number of incentives to get people to Like his Facebook page, including using a Like as an entry in a drawing. He took the advice and decided to giveaway an iPad to people who like his page.

What he didn't tell me was that he wanted people to Like his page and perform the giveaway at a professional conference made up of less-than-tech-savvy attendees.

This was a bit of challenge. Access to social networks are, by design, very personal. Most people engage with them on their computers or smartphones - neither of which would be on-hand by many folks at this event.

The fallback method I suggested for acquiring Likes and entering people into the drawing was SMS. Simply send a text to

32665

with the text 

like yourpagenamehere

The only problem with this approach was the name of the page. Instead of being something quick and easy to type like facebook.com/YPN he had chosen a long, search engine-friendly version such as facebook.com/thisismyreallygreatsuperduperpage

It's enough of a challenge to get someone to opt-in so the last thing you want is for him to feel foolish when he can't type the long name on his flip phone or his touchscreen smartphone.

The solution - which I didn't deduce until after the fact - is a QR code. Yes, there still aren't too many people who have QR code scanners installed on their phones either, but it does solve the text-entry challenge.

Click to read more ...

Wednesday
Jul212010

Meet Flipboard

Friday
Jan302009

Do you change your avatar?

A little social media minutiae for you today.

Lee Odden got me thinking about avatars. You know - those little images that represent you all over your social media profiles?

Do you have a single image that represents you everywhere? Do you have different ones? Do you change them frequently?

Let me pose a question to you: if you ran marketing for Coca-Cola, would you change your logo every other week? No, of course you wouldn't. You want people to recognize you wherever they happen to encounter you. Coke's brand imagery is iconic, recognizable anywhere you are in the world, regardless of whether or not the local language is your native tongue.

With that in mind, why would you regularly change your avatar? Your avatar is the equivalent of your logo, your visual identity online. It's a way for people to instantly recognize you.

I've had my headshot illustration for a couple of years now and use it everywhere.

 

When I meet people for the first time in meatspace, they sometimes mention it because it's not a common method of portraying oneself. I include it wherever I can, even with my bio in conference programs. It's not your typical headshot and can be a great icebreaker.

So, do you change your avatar? Take the poll or leave a comment.