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Entries in QR Codes (2)

Sunday
Jan222012

DIY QR Code Pet Tags

After seventeen years of being a one-dog household, we decided to double our dog ownership.

We adopted a ten-year old chocolate Cocker Spaniel named Oreo whose owner was moving from a house to an apartment and couldn't take him. Given our history with rescue dogs, we know that it's typical for older dogs to be passed over for adoption since most families want younger dogs or puppies.

We didn't want to see him spend the rest of his life in a foster home (or worse) so we decided to welcome him to our family. He's a great dog and gets along well with our Lucy, a four-year old, black and white, parti-colored Cocker Spaniel.

Oreo has a microchip but we don't know who the vendor is, so we can't find the registry. That means that the old guy definitely needed new dog tags.

I started poking around the Interwebs and found a few interesting things.

You can get pet tags with QR codes!

Unlike many of the silly uses of QR codes that I see, this is a brilliant use of the technology: find a pet, scan the QR code on its tag and find out all about them including their owner's name and address, eating habits, favorite activities, medical history - the works.

One thing really bugged me, though: the only QR code pet tag solution I could find is managed by one company: PetHub. I tried creating profiles for both of our dogs but I found the service slow and buggy.

Plus, as a person who calls himself "half-geek, on my mother's side," I knew I could do better, so I did. ;)

Here's how.

Click to read more ...

Wednesday
Jun152011

QR Codes Provide Quick and Easy Access to Facebook Likes On-The-Go

Recently, Optify shared some research inferring that social signals (Facebook "Likes") correlate with search engine results. Given this fact, it's a no wonder that so many web sites and businesses are asking you to hit the Like button.

I advised a client that he could use a number of incentives to get people to Like his Facebook page, including using a Like as an entry in a drawing. He took the advice and decided to giveaway an iPad to people who like his page.

What he didn't tell me was that he wanted people to Like his page and perform the giveaway at a professional conference made up of less-than-tech-savvy attendees.

This was a bit of challenge. Access to social networks are, by design, very personal. Most people engage with them on their computers or smartphones - neither of which would be on-hand by many folks at this event.

The fallback method I suggested for acquiring Likes and entering people into the drawing was SMS. Simply send a text to

32665

with the text 

like yourpagenamehere

The only problem with this approach was the name of the page. Instead of being something quick and easy to type like facebook.com/YPN he had chosen a long, search engine-friendly version such as facebook.com/thisismyreallygreatsuperduperpage

It's enough of a challenge to get someone to opt-in so the last thing you want is for him to feel foolish when he can't type the long name on his flip phone or his touchscreen smartphone.

The solution - which I didn't deduce until after the fact - is a QR code. Yes, there still aren't too many people who have QR code scanners installed on their phones either, but it does solve the text-entry challenge.

Click to read more ...