You just can't make this stuff up.
From a sales call this afternoon:
She: "I have a two day event with n exhibitors and I'm looking for a lead retrieval system without any cost to my exhibitors. We used [defunct VC-backed startup] last year but they're out of business."
Me: "Sure, you can cover the cost of lead retrieval along with your Organizer license."
[Product demo, ending with our pricing table, which is publicly available on our web site]
She: "Wait, I thought the license fee was $n. What's the $n per exhibitor. I thought there was no cost to exhibitors?"
Me: "Yes, YOU can pay for it or THEY can pay for it. Either way, someone's paying for it."
She: "Well, [defunct VC-backed startup] provided it last year for no charge."
Me: "And that's why [defunct VC-backed startup] is out of business."
Me: "Would you like me to follow-up in a month or so?"
She: "Call me in two weeks."