Connect

 

The Standard Disclaimer

The views expressed on this blog and its related web sites or podcasts are mine alone and do not reflect the views of my employer, clients, investors, wife, children, pets, parents, friends, friends-of-friends or anyone else with whom I may be acquainted.

 

Navigation
« Mixlr Adds Support for SoundCloud, AudioBoo, MixCloud and Dropbox | Main | Amazon Adjusts to New App Store Rules with Clever Marketing »
Friday
Jul292011

Collaborative Cloud Storage Service Box takes Marketing to the Mail, Old School Style

I guess Box had to do something with the $48 million dollars they raised in February and that Something is customer acquisition.

Nothing says "Serious Customer Acquisition Campaign" like direct mail. And travel pillows. ;)

They pulled out every trick in the book for this campaign: FREE Trial Card! Free Useless Crap just for trying it! Limited Time Offer! Baseless Claims of Total Uniqueness!

This must be Box's "Zig where the others Zag" strategy - given that similar services like Dropbox and SugarSync are anxiously going after early adopters, this campaign is clearly going after the laggards before the others have a chance to get there.

Click to enlargeClick to enlarge

PrintView Printer Friendly Version

EmailEmail Article to Friend