contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.

blog

Collaborative Cloud Storage Service Box takes Marketing to the Mail, Old School Style

John Federico

I guess Box had to do something with the $48 million dollars they raised in February and that Something is customer acquisition.

Nothing says "Serious Customer Acquisition Campaign" like direct mail. And travel pillows. ;)

They pulled out every trick in the book for this campaign: FREE Trial Card! Free Useless Crap just for trying it! Limited Time Offer! Baseless Claims of Total Uniqueness!

This must be Box's "Zig where the others Zag" strategy - given that similar services like Dropbox and SugarSync are anxiously going after early adopters, this campaign is clearly going after the laggards before the others have a chance to get there.

Click to enlargeClick to enlarge