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Amazon Adjusts to New App Store Rules with Clever Marketing

Apple has been asserting control of its App Store rules by asking app developer to remove the "purchase" buttons for third-party stores in certain apps. The most obvious ones impacted by this have been the Google Books and Kindle apps.

Last night, I discovered a bit of clever marketing on Amazon's part in response to this change.

When someone launches the Kindle Books page, Amazon presents a popup prompt instructing visitors on how to install a Home Screen bookmark on their Kindle iPad, so they're only one-click away from their Kindle books.

Click to enlarge

I'd love to know how effective this may be for Amazon over time. Either way, it's a clever bit of marketing.

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