links for 2008-08-30
John Federico
"In the quarterly report, IDC said that despite the current economic slowdown, the U.S. Internet advertising industry is not experiencing a pullback in spending. For the third quarter, IDC projects U.S. online ad spending will reach $7.70 billion, up 22% over the third quarter of last year."
“As a signifier for future online events, the games set a high bar for the competition, establishing that major sports events, tournaments and professional leagues ought to offer an abundance of video content online, not just snippets,” said David Hallerman, senior analyst at eMarketer.