"By feeding Ad Planner with their target audience's demographic information, media planners will get a list of sites that should prove effective marketing vehicles."
"The cost savings are substantial. The Outlook/Exchange platform involved a AU$33 million contract and took four years to go live.... The Gmail/Google Apps rollout.. will cost just $9.5 million and should be live by the end of 2008."
"...overall media spending in “measured” categories (TV, print, radio, Web) by the top 100 advertisers was flat in 2007, with 0.3 percent growth to $61.3 billion. But spending on Web display ads rose 33 percent to $4.2 billion."