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Music Attribution

John Federico

More and more, artists are allowing their music to be used in television commercials. It's a great opportunity for artists to expose their music to a wide audience in a world where radio play means less and less.

I think it's smart business.

What don't I like? That most (if not all) of these commercials don't provide any attribution. I like a lot of these songs but usually can't identify the artist in order to buy the song or explore more of their music. It's like a silly game.

[tags]Music, Commercials, Advertising, Promotion, Radio[/tags]