The Standard Disclaimer

The views expressed on this blog and its related web sites or podcasts are mine alone and do not reflect the views of my employer, clients, investors, wife, children, pets, parents, friends, friends-of-friends or anyone else with whom I may be acquainted.


« links for 2007-06-30 | Main | links for 2007-06-29 »

The Value of Search in The Digital Media Ecosystem

David Berkowitz has a great post containing five insights on the value of search in Digital Media. Here's a taste:

  1. As campaign budgets drop, the share that's digital rises.
  2. TV beats the Web in research studies.
  3. Use search to create demand, not just capture it.
  4. Bigger than Roddick vs. Federer: core vs. mass.
  5. When it's time to launch a site, pre-launch it with a coming-soon page to give engines a chance to spider it.

Jump to David's blog for the details.

[tags]Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO, David Berkowitz, 360i, Demand Creation, Mass Media, Online Media, Digital Media, Research, Advertising, Online Advertising, Advertising Budgets[/tags]

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

Thanks, John!

June 29, 2007 | Unregistered CommenterDavid Berkowitz

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>