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The Value of Search in The Digital Media Ecosystem

John Federico

David Berkowitz has a great post containing five insights on the value of search in Digital Media. Here's a taste:

  1. As campaign budgets drop, the share that's digital rises.
  2. TV beats the Web in research studies.
  3. Use search to create demand, not just capture it.
  4. Bigger than Roddick vs. Federer: core vs. mass.
  5. When it's time to launch a site, pre-launch it with a coming-soon page to give engines a chance to spider it.

Jump to David's blog for the details.

[tags]Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO, David Berkowitz, 360i, Demand Creation, Mass Media, Online Media, Digital Media, Research, Advertising, Online Advertising, Advertising Budgets[/tags]