Spending on video ad networks, digital billboards and other alternative out-of-home marketing increased by 27% to $1.69 billion in 2006. Digital billboards was the fastest growing category, up 55.4% last year. Out-of-home marketing grew by 10.6% overall.
Source: PQ Media
[via Cynopsis Digital]
[tags]Digital Media, Video Advertising, Out-of-Home Advertising, Billboards, Digital Billboards, PQMedia, Cynopsis, Research, Market Analysis, Video, Marketing, Advertising[/tags]