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WTF is "The Algorithm?"

I saw these billboards in NJ and NYC yesterday for

If you're trying to get people to change their internet search behavior and switch from Google, does "The Algorithm" mean anything to Joe Consumer?

I doubt it, but I'd still be interested to learn the results of the campaign.

[tags]Advertising, Marketing, Out-of-Home, Outdoor Advertising, Creative, Billboards,, Google, Search, Digital Media, Online Media, Search Engine Marketing[/tags]

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