Summary: Bonuses win, 10 to 1
"MySpace will hold a U.S. presidential primary Jan. 1-2, 2008... Every user will be asked to vote ... The candidates will likely take it seriously; MySpace has enough users to rank it as the 11th largest country in the world."
"More than half of Americans with Internet access watch video online, according to a new poll by Ipsos Insight. Most Americans still haven't downloaded or streamed a full-length television show or movie. Internet users "seem to prefer short video clips."
"Columbia University tops the "dishonor roll" of the most piracy-ridden U.S. colleges and universities, according to a list compiled by the Motion Picture Association of America."
"MTV is making its move to dominate the music videogame space, announcing plans with Harmonix, the "Guitar Hero" game developer it bought last year, to create "Rock Band," the network's first major console game."
"ESPN is acquiring Jayski.com, a leading NASCAR information Web site. Jay Adamczyk, also known as Jayski, will continue to operate the site, which he created in 1996. Jayski has gained a reputation ... as a resource for NASCAR fans."
"E-Trade, Intel, Others to Participate in Program That Will Also Offer Second-by-second Ad Ratings"
"XLNTads Hopes Marketers Grab Professional-Looking Creative From Tech-Savvy Types at Bargain Prices"
"Web news readers read 77% of the stories they chose to read, compared with 62% for newspaper readers."
"Advertising.com will manage advertising sold on a new online video venture being built by News Corp. and NBC Universal. Advertising.com will also manage ads inserted into an embedded media player to be used by the venture's distribution partners."
"SonyBMG will no longer accept demo CDs from bands... Instead, budding musicians will be asked to sign up to a record label Web site to blog their music, photos and videos. Blogging is said to be "one of the major trends in music."
"Former Disney chief Michael Eisner is firmly rooted in conservative views about what technology is doing to change media. So far, new media "hasn't meant original produced professional high-grade quality entertainment," he says."
"ILonelygirl15," teen pals Bree, Daniel and Jonas are on the road when Daniel spots Bree clutching a small, lime-green box. "What's that?" Daniel asks. Bree replies: "Ice Breakers Sours Gum," as the camera zooms in for a close-up of the box."
"Wal-Mart Stores' in-house television network ...is about to get more sophisticated with an upgrade to an Internet-based system that will allow advertisers to target individual screens."
"IDG, says the tech trade giant will now launch all new publications online first, and then poll people to see if they're interested in a print magazine. "Now the Web site typically has a bigger audience than print, and it's growing much more rapidly."