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Wednesday
Apr252007

So _that's_ why I can't find a Wii

There’s a vast and growing community of videogame-playing baby boomers and their parents, especially women. Anxious about the mental cost of aging, older people are turning to games that rely on quick thinking to stimulate brain activity. A step slower than in their youth, they are using digital recreations of bowling, tennis and golf.

Source: NYTimes.com | 3.30.07

[via Iconoculture]

[tags]Video Games, Baby Boomers, Boomers, Trends, Marketing[/tags]

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