There’s a vast and growing community of videogame-playing baby boomers and their parents, especially women. Anxious about the mental cost of aging, older people are turning to games that rely on quick thinking to stimulate brain activity. A step slower than in their youth, they are using digital recreations of bowling, tennis and golf.
Source: NYTimes.com | 3.30.07
[tags]Video Games, Baby Boomers, Boomers, Trends, Marketing[/tags]