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Accenture Study: User-Generated Content Is Top Threat to Media and Entertainment Industry

John Federico

In its annual survey of senior executives in the media and entertainment industry, Accenture examined the growth strategies of companies across the landscape of advertising, film, music, publishing, radio, the Internet, videogames and television.

More than half (57 percent) of the respondents identified the rapid growth of user-generated content — which includes amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs — as one of the top three challenges they face today.

[tags]UGC, User Generated Content, Media, Entertainment, Digital Media, Premium Content, Advertising, Online Media, Online Advertising, Big Media, Accenture[/tags]