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Hear This: On Digital Media, Episode #24

John Federico

This week, we begin a new, regular segment entitled Digital Media Makers, a series of discussions with the people who drive the business and technology of Digital Media.


Our guest this week is Keith McAllister, CEO of Mochila.


Recently named one of the Top 100 Private Companies by AlwaysOn Media , Mochila provides a global online media marketplace for print, audio, video, and photo content.


About Keith McAllister


Keith McAllister is an award-winning media executive whose career accomplishments range from investigative journalism to overseeing the largest electronic newsgathering organization in the United States. Until late 2003, Mr. McAllister had spent almost 18 years at CNN. In his last role, he was CNN's executive vice president and managing editor of national newsgathering, a division with 500 staff that provided news coverage, programming, and other content to CNN's many TV, radio, web, and wireless outlets. Mr. McAllister directed all news coverage, as well as nine bureaus, five beats (Political, Medical, Science, Travel, and Entertainment), and newsgathering relationships with CNN's 700 affiliated local stations and networks. In the period between CNN and Mochila, Mr. McAllister consulted clients on media and branding strategy, crisis management, and content development strategies.


During Mr. McAllister's tenure in charge of domestic newsgathering, CNN US's ratings improved and the network solidified its lead in total audience among news networks. CNN also enhanced its status as the industry's leader in breaking and quality news coverage as shown by the many awards won by Mr. McAllister's division and its various units. Those include the following: Emmy Award, National Headliner Award, Edward R. Murrow Award, Peabody Award, Overseas Press Club Award, and Royal Television Society Award.


Prior to becoming a senior executive, Mr. McAllister's other roles at CNN included vice president and New York bureau chief, New York managing editor, field producer, assignment editor, writer, and production assistant. Mr. McAllister received a B.A. from Amherst College and is married with three sons.


You can learn more about Keith and Mochila at www.mochila.com.


NOTE FROM JOHN: The audio quality of this episode is not up to our usual standards, but we now have better gear for mobile recording and promise improved quality during the next installment of Digital Media Makers. Cheers. -jf.

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