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My Presentation from Podcamp Boston 2

A number of folks have asked if my presentation from Podcamp Boston would be available for download, so here it is as a PDF file.

[tags]Podcamp Boston 2, PB2, John Federico, Podcasting, Measurement, Metrics, Association for Downloadable Media, AxL, APML, On Digital Media, Apple, iPod, Microsoft Zune, Zune, Windows Media, [/tags]

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Reader Comments (2)

Wow, I just had a huge comment get lost because of the antispam thing. I hit back and poof, gone. Not good.

Anyway John - I'll make this shorter (and copy the text before I submit this time)

You mentioned in your presentation that the #1 way people listen to podcasts is iTunes. However, I have heard from several other sources this is not the case. Most people listen to podcasts directly on a web site via the direct download of a media file, or an embedded player.

Did you mean: The majority of podcast "subscrbers" listen through iTunes?

The majority of your presentation focused on iTunes, so can you please explain how the AxL could be be used for direct downloads of Mp3 files, or if it can at all? If the direct download really is the #1 way people listen to podcasts, then not being able to track the played metrics in this way pretty much negates the need for iTunes to track anything either. What's the point of tracking the metrics of the #2 way people listen to podcasts?

Can you please explain and elaborate?

Thanks John.

Troy Rutter

October 30, 2007 | Unregistered CommenterTroy Rutter

Hi, Troy.

Yes, I meant that the majority of subscribers use iTunes and yes, you're right: most people are listening to podcasts in a flash player in their browser. Depending who you ask, that number can be 51% to 75% (at least from what I've seen). The number is even higher for video.

AxL addresses the consumption of media, regardless of the method of file distribution. iTunes is only one way to playback those files, but the dominant method of playing files offline. Flash players could (and should) also support AxL so that they normalize playback data across distribution and playback methods.

I hope that helps to clarify a bit. If not, just ask.


November 23, 2007 | Unregistered Commenterjf

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