"The online competition, which began Thursday, will encourage users to create and submit their own user-created video with the help of clips and a "video tool kit" and the lure of $100,000 in cash."
"Waggener Edstrom Worldwide will offer a PR and marketing measurement tool called Narrative Network to its clients and additional users. The service measures the effectiveness of brand messages in both online and offline media."
"Quigo will now provide ESPN's site with private versions of its Ad Sonar technology platform, allowing the sports publisher to auction sponsored links to its advertisers."
"Google spokeswoman Erin Fors confirmed Wednesday that the Mountain View, Calif.-based company now lets anyone in the United States, United Kingdom and Germany advertise next to Google search results delivered to cell phones."
"A new digital initiative to begin this month will give away thousands of magazine subscriptions to college students, but the magazines will be delivered via e-mail, not in print."
Valleynews.com is a series of interlinked sites that serve the San Fernando Valley, Burbank, Glendale, Santa Clarita and Antelope Valley areas with neighbourhood specific pages that allow users to upload photos, stories, events, blog and search for inform
"The Financial Times is carrying out a wide-ranging review of the newspaper and its Web site. The FT is considering whether to follow other newspapers and stop charging for access to parts of FT.com. Management believes that the FT would be better off ret
"Cellphone companies have spent billions cramming content onto their networks. Now they want to help their customers find it."
"Hachette Filipacchi Media U.S. is introducing free-for-consumers, ad-supported mobile websites for four magazines -- Elle, Car and Driver, Premiere and Shock -- as well as the digital brand formerly known as a magazine, ElleGirl."