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Three ways to ride the long tail, Rubel style

In his latest Advertising Age column, Steve Rubel applauds Chris Anderson's look at The Long Tail in book form, then fills in the holes for marketers. According to Steve, here are three ways marketers can thrive in a Long Tail world:

  1. Rethink Reach
  2. Fund Niches
  3. Demand more from media
Read the complete article here.

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