"Valuations of technology start-ups before investment have soared to their highest levels since the dotcom boom as venture capitalists seek to deploy large amounts of cash in search of the next big thing in the internet, telecommunications and healthcare
"At the same time the company, like other marketers, has increased its use of new advertising venues such as podcasts, Web sites and blogs in the past year."
"Advertisers are holding money out of the "upfront" television ad market this year because they want to experiment with other forms of media, says Bill Cella, CEO of ad buying powerhouse Magna Global. "Last year it was starting, and this year it's really
"...NBC and YouTube are close to finalizing an agreement in which NBC will buy ads on YouTube while the site will post clips of coming NBC shows provided by the network."
Many Americans are eager to use cell phones for e-mail, music and video, according to a new survey by Siemens Communications. "Especially among younger people, it appears that customers are ahead of cell phone companies in devising new applications," says
"I want a phone that is tough and easy to use," said Bales, 30. "I don't want to listen to music with it. I'm not a cyber-savvy guy."
"Google Spreadsheets, which will go live on Tuesday as part of Google Labs, supports the import and export of documents in the .xls format used in Excel and the .csv (comma-separated values) format, said Jonathan Rochelle, product manager for Google Sprea
Offering National Marketers Incredibly Local Ad Penetration
"It's back. Those of you who have been around the online ad industry for a long time might have heard it before. Those of you who have been in advertising for more than 10 years have also heard it before, in other contexts. The word is "integration."