"It's better to think of Google as a technology company. We're in the advertising business -- 99% of our revenue is advertising-related. But that doesn't make us a media company. We don't do our own content. We get you to someone else's content faster."
"But what if big consumer brands like Coke or Wal-Mart "decide to become media brands as well?"
"Local TV stations in the U.S. are suffering a full-fledged identity crisis as new technologies roil the media industry. The Internet, in particular, is sucking away both viewers and advertisers."