"With the effort already "well into the black" financially, the next phase is a web 2.0-like community."
"The initiative is being championed by an ad-hoc group of 10 marketers including Wal-Mart, Hewlett-Packard Co., Masterfoods, Microsoft Corp., Philips and Toyota Motor Sales USA's Lexus."
"Imagine a building with walls that double as cisterns, collecting rainwater that's heated by the sun. Water and energy would be conserved on a massive scale by harnessing the natural elements."
"Marketers’ quest for “standard metrics” blinds them to measurements that really matter. Since the early days of internet advertising, marketers have been looking for internet equivalents to gross ratings points (GRPs) – the way they have “measu
"Instead of receiving an audio enclosure, iTunes will download a special PDF for you every day on cue."
"I can see Share Your OPML becoming another key way to measure a feed's influence. It's a natural complement to link-based authority aggregators like Technorati. It's also more democratic because it does not exclude non-bloggers. The site is open to every