Connect

 

The Standard Disclaimer

The views expressed on this blog and its related web sites or podcasts are mine alone and do not reflect the views of my employer, clients, investors, wife, children, pets, parents, friends, friends-of-friends or anyone else with whom I may be acquainted.

 

Navigation
« links for 2006-05-02 | Main | Thoughts on the Podcast Academy »
Saturday
Apr292006

Podcasting: The Metrics Discussion

I'm riding the train back from Boston to New Jersey and thinking about the discussion on podcasting metrics at the Podcast Academy.

Lately, the discussion has turned toward what we know about the podcasting audience from surveys and other research. That's great - it helps us know the "who". But no one is addressing the methodologies for measuring "how many". I find that no one wants to engage in this very difficult discussion.

Perhaps these panel discussions aren't the right venue for this topic? If they aren't, then what is? When and where will we have it? This is where the real work will be done.

Technorati Tags: , , , , , ,

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>