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More Projections: Digital Advertising to Reach $23 Billion by 2010

John Federico

Parks Associates reports that all digital advertising segmants - display, search, rich media, DVR, in-game and mobile - will reach $23 billion by 2010. The report, entitled "Advertising in the Digital Age: Challenges and Opportunities" indicates that only $9.45 billion was spent in digital advertising in 2005, which accounts for about 5 percent of all ad spending.

[via ClickZ]