"Social networks are estimated to attract $280 million in ad dollars this year, according to eMarketer. Online video-sharing sites are estimated to attract about $385 million."
"User-generated content," said Daly, "seems to have been everywhere. What we're doing is creating a site that offers a little more focus. And also paying people, because everybody's making these videos but nobody's getting paid."
"Today, as creators and operators of the "Ask a Ninja" website and podcast, they run an expanding media property selling ad space at $50 CPM to companies such as Sony and Warner Bros."
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