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The Rise of MiniMedia

John Federico

The upending of the long-familiar paradigm, in which consumers drool at the laps of corpulent, ad-laden content-casters, is just about dead; a new citizen-centric media, a sort of me-to-you "minimedia," will soon rule. That's the vision of the youthful brigade driving this movement. And for now, the wind is definitely at their back.

If you're interested in the development of new media, this MediaPost article is a must-read.