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Study: Average iPod Owner Spends $150 on Accessories

John Federico

$150? That's all?! Clearly they didn't poll me for this survey. ;)

A survey by the market research firm Envisioneering Group found that American consumers who own an iPod are spending on average half of the value of their digital media device on accessories. The survey averaged the price of an iPod at $300 and was taken before the release of the iPod shuffle in January.


"We're very glad to see those numbers," said Brian Van-Harlingen, senior technology manager at Belkin Corp., one of the larger iPod accessory makers, based in Compton, Calif.

Duh. So says the Belkin guy...

(via The Mac Observer)