Connect

 

The Standard Disclaimer

The views expressed on this blog and its related web sites or podcasts are mine alone and do not reflect the views of my employer, clients, investors, wife, children, pets, parents, friends, friends-of-friends or anyone else with whom I may be acquainted.

 

Navigation
« The Rise of MiniMedia | Main | Personal Mobile Radio Station »
Tuesday
Mar292005

iTunes Custom Cards

This is absofrigginlutely brilliant...

-- Laurie Duncan, TUAW

I couldn't agree more.

During the Grammy Awards, Apple created and distributed 500 custom iTunes cards for the charity song "Across the Universe" and sent the cards to major radio outlets around the U.S.

The cards featured artists who had performed the song (including Steve-o's iPod poster boy, Bono) and they quickly became collectibles.

Then, at SXSW, Apple expanded the program to the performing bands and finally, the interest has been so intense that they've opened it up to the overall market.

What better way to sample a band's music (and iTMS) than to distribute a collectible card, good for one song?

Brilliant. (Absofrigginlutely...)

[via TUAW]

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>