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Blogads Reader Survey

John Federico

Blogads posted the results of their annual Reader Survey. Sample Size: 30,079 (Go Henry!)

Here's a smattering of interesting stats:

  • 79.3% of respondents don't have their own blogs
  • 75.5% are men
  • 75% are over 30 years old
  • 75.3% read blogs for "news I can't find elsewhere."
  • 72.4% do not read blogs via RSS
  • 92.1% of blog readers have never listened to a podcast
  • 1 in 5 readers is a blogger (duh.)
  • 1.7% are CEO's
  • 21.3% have household incomes of $60,000 - $90,000
  • 17.8% have household incomes of $90,000 - $120,000
  • Most are Democrats (39.3%)
There are some other really interesting stats. Check out the complete results here.