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Wednesday
Feb162005

1 in 10 Americans have an iPod

The Pew Internet & American Life Project has released recent findings of their research into digital media and portable MP3 players.

According to the study, more than 1 in 10 U.S. adults own an iPod with men more likely than women to be carrying one. This is for adults only - add teens to the mix and you've got several million more devices being carried about. (Can you say, "Podcasting" boys and girls?)

Men are more likely have a music player than women, 14 percent versus 9 percent, respectively; and nearly 1 in 5 people under 30 have the devices, Pew found. Fourteen percent of adults between the ages of 30 to 48 had music players.

The devices were mostly for the well to do. A quarter of the devices were owned by people in households earning more than $75,000, with 10 percent living in households earning $30,000 to $75,000. Households making less than $30,000 accounted for only 6 percent of the devices.

Broadband access was strongly associated with ownership of the players. Some 23 percent of people with broadband at home have iPods/MP3 players, compared to 9 percent of those who have dialup connections. Almost a third of people with broadband access at home and work had the devices.

(via Tom's Hardware)

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