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Advertising as Pop Culture

John Federico

There are some of us that believe that good television advertising is an art form (myself included), so my peers won't find these stats surprising at all. Others may cringe.

According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl - 34.5 million consumers (15.7% of viewers).

(via AdPulp)