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Sweet new twist for an old brand

John Federico

Just in time for Valentine's Day, Josh Rubin over at CoolHunting has found that Mars is offering custom printed M&M's candy.

That truly is cool. I think learning about the logistics involved in accomplishing this would be really interesting. But of course, in the interest of "competitive advantage", Mars probably won't share it with us. Oh well.

I'm going to order some. Photos to follow.

Update: On second thought, maybe not: the least expensive option is $40. It's nice to have the option of a customized order, but not just to goof around...