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Books are Epidemics

John Federico has an interesting piece from their November 27th Edition called "Spotting the Next Bestseller."

The forces that propel a book onto the bestsellers list have been analysed mathematically for the first time. The findings could help publishers use initial sales data to decide which books to back further with advertising campaigns, and which books are not worth the bother.

They continue:

Using estimated sales data for bestselling books on, the team found that the shape of the peaks could be modelled using the same equations that predict how epidemics spread.

(via Scobleizer)

Thanks to Steve for the pointer.