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Filtering by Category: Hear This

Event: Using Social Media to Promote Your Blog or Web Site, September 22

John Federico

I've been invited to participate in an upcoming event produced by Professionals in Media. If you can join us in Berkeley Heights, New Jersey please come! Information is below.

If you're unable to attend, fear not - I'll be streaming the event live. You'll be able to listen at the URL below beginning at (or around) 7 PM:

http://go.gadgetboy.org/kicn

Here's the official announcement from PIM:

You are planning on building a web site or blog. Maybe, you already have one. Either way, drawing traffic equals good business. Tuesday, September 22, at 7 p.m., Professionals In Media (PIM) presents a seminar Using Social Media to Promote Your Blog or Web Site. This event will be held at Summit Medical Group, 1 Diamond Hill Road, Berkeley Heights, Room C-100 in the Education Center of Lawrence Pavilion.

Allan Hoffman, Michael Shapiro, and John Federico are the panelists for an informative evening on using social media sites such as Twitter, LinkedIn, and Facebook to promote your blog or web site.

Allan Hoffman is the CEO and founder of Web100.com. Hoffman is a writer and editor whose work has appeared in Newsday, P.O.V., Rutgers Magazine, The MotherHood, Wired News, Worth, Yahoo Internet Life, and many other newspapers, magazines, and literary publications. He is the personal technology columnist for the Star-Ledger. Hoffman has been interviewed about technology topics on various television and radio programs, including NBC’s "Early Today," C-SPAN’s "Washington Journal," CNNfn, and NPR’s "All Things Considered."

Michael M. Shapiro, chief executive officer and editor of TheAlternativePress.com, the State of New Jersey’s all-online hyperlocal daily newspaper, is an attorney with degrees from Stanford Law School and Rutgers College, Rutgers University. He first made headlines as one of the youngest people to run for public office in New Jersey when at age 21, he ran for Mayor of New Brunswick.

John Federico is an accomplished marketing, communications and business development executive and founder of the web site newrules.com. He offers 15 years of experience in marketing communications and business development with passionate expertise in digital media.

Admission is a $10 donation per person. Light refreshments will be served. Seating is limited; reservations are strongly suggested. Contact Jacqueline Herships at 973-763-7555 or Jacqueline@jacquelineherships.com or Michele C. Hollow at michelechollow@pipeline.com. For directions, please visit www.summitmedicalgroup.com.

Achieving Goals, Two at a Time

John Federico

At the start of 2009, I committed to reading two books each week with the premise being that if I could do it for one full year, it would become an ongoing habit.

Fuggedaboutit.

I've just been too busy to keep up that pace. Even with the help of my Kindle, I've only been able to finish one book per week.

I also made another commitment for this year which is simply to get more exercise. I'm accomplishing that with the help of my dog, Lucy. I walk her at least twice per day for about 40 minutes covering about 2.5 miles each time.

A few weeks ago, I had a "duh" moment and realized that I could combine my exercise goal with my reading goal in order to consume (not necessarily read) my two books per week.

Of course, I'm talking about the use of audiobooks.

I've always been a big fan of audiobooks but when my commute changed from "lots of driving" to "lots of riding the train", I stopped listening to audiobooks and switched to reading (which I prefer).

Now, each week I read one fiction book on my Kindle and listen to one "business" audiobook on my iPod while I walk Lucy. Some books can be longer than others but that's OK - it's just more incentive to get out and walk some more.

What am I reading now? I just started Daemon by Daniel Suarez (recommended by Rick Klau).

What am I listening to now? I'm at the end of Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. (A great book that I highly recommend.)

Do you have two tasks that you can combine to help accomplish your goals more effectively?

On Digital Media #74 - LIVE - Thursday, October 16th at 9 PM

John Federico

 

Join the ODM crew for a LIVE episode of On Digital Media this Thursday evening at 9 PM on BlogTalkRadio.

Our guests this week are:

Kip Voytek, SVP, IconNicholson

http://kipbot.com/
http://www.linkedin.com/pub/0/a85/28
http://www.facebook.com/profile.php?id=575811971
http://twitter.com/kipbot

...and James Andrews, VP, Director of Interactive, Ketchum

http://www.thekeyinfluencer.com
http://www.linkedin.com/in/keyinfluencer
http://www.facebook.com/profile.php?id=706665238
http://twitter.com/keyinfluencer

The call-in number is (347) 633-9501 or you can send in questions ahead of time to comments AT odmcast DOT com.

Music Royalties and the Future of Online Webcasting

John Federico

Edison Media Research and BlogTalkRadio are throwing a little party.

Well, OK. It's not a party, but a gathering of the finest minds of our time on the subject of music royalties and their effect on online radio, webcasting and podcasting.

Entitled "Music Royalties and the Future of Online Webcasting: What the Webcaster Settlement Act means to Online Radio," this live, interactive webcast will take place on Monday, October 6th @ 12 Noon EDT (9a PDT).

Head on over to the FaceBook event listing and RSVP (not necessary, but it would be nice to know who plans to listen in) or just visit either of these URL's at the appropriate time:

http://www.edisonresearch.com/webcasts.php

http://www.blogtalkradio.com/edisonresearch

You'll be able to listen and call-in with questions at either URL, but the page at blogtalkradio.com will have live text chat during the event allowing you to interact with other listeners. (Or, for you shy types, you'll be able ask questions of the panelists without calling-in.)

Here's the full description of the event:

The Webcaster Settlement Act was introduced to allow webcasters to continue to negotiate new royalty agreements with copyright owners for the years 2006-2015. Written and submitted to the House and Senate for approval, it passed and now goes on to President Bush for ratification.

What do industry leaders and analysts have to say on the issue?

Join us on October 6th at 12 Noon EDT (9AM PDT) for an interactive panel discussion where you'll hear perspectives on the issue from:

- Tim Westergren, Chief Strategy Officer and Founder of Pandora

- Kurt Hanson, CEO of AccuRadio

- Alan Levy, CEO, BlogTalkRadio

- David Oxenford, Partner, Davis Wright Tremaine, LLP

The discussion will be moderated by Tom Webster, Vice President of Strategy and Marketing for Edison Media Research.

Listeners can call in LIVE during the event at (347) 205-9090, or submit questions before the event to Tom Webster via email (twebster@edisonresearch.com).

On Digital Media LIVE tonight on BlogTalkRadio

John Federico


We're doing our first LIVE episode of On Digital Media tonight! Regular listeners will get to experience all the foibles in real-time. (Those of you who download the podcast will probably get an edited version...) ;)


Tune in here on BlogTalkRadio at 9 PM Eastern time.


[tags]On Digital Media, Podcasts, Podcasting, BlogTalkRadio[/tags]

Hear This: On Digital Media, Episode #64: Where does the box go?

John Federico

The latest episode of On Digital Media has been posted. Show notes and audio can be found here.

Subscribe in iTunes here.

[tags]John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Wine, Digital Media, On Digital Media, Downloads, Audio, Music, iTunes, Retail, eCommerce, NewsCorp, Microsoft, Circuit City, Blockbuster, Vudu, Home Theater, Twitter, Pownce, AlertThingy, FriendFeed, SocialThing, Advertising, Business Models, Amazon Tax, Sales Tax, Mail Order, Catalogs, AOL, Apple TV, TiVo, Cable TV, Platform A, Mike Troiano, Conversational Marketing Conference, John Battelle, Venture Capital, Investments, Twinkle, Location based services, Mobile, Wireless, twitterific, Google, Podcamp NYC, Podcast, Yahoo, MatchMine, Apple, iPhone, Media, Acquisitions, Alexander Blu, Jobs, Careers, Career Development, Events[/tags]

Hear This: On Digital Media, Episode #63: We Told You So

John Federico

The latest episode of On Digital Media has been posted. Show notes and audio can be found here.

Subscribe in iTunes here.

[tags]John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Eric Rochow, Real World Green, Gardenfork.tv, Wine, Digital Media, On Digital Media, For Your Imagination, Elvis Costello, Downloads, Audio, Music, Wal-Mart, iTunes, Retail, eCommerce, EMI, EMI Digital, Google, Podcamp NYC, Podcast, Yahoo, MatchMine, SXSW, Google, Android, Apple, iPhone, Media, Adobe Flash, Silverlight, Acquisitions, Alexander Blu, Jobs, Careers, Career Development, Jeff Pulver, SoMBAA, Events[/tags]

Hear This: On Digital Media, Episode #62 - Mobile 2.0 Smackdown: iPhone vs. Android

John Federico

The latest episode of On Digital Media has been posted. Show notes and audio can be found here.

Subscribe in iTunes here.

[tags]John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Wine, Digital Media, On Digital Media, Podcast, Yahoo, Open Social, Facebook, MatchMine, SXSW, Google, Android, Apple, iPhone, Media, Audible, Amazon, Flash, Silverlight, Java, J2ME, Acquisitions, Alexander Blu, Jobs, Careers, Career Development, Jeff Pulver, SoMBAA, Events[/tags]

Hear This: On Digital Media, Episode #60: Yes, Steve. Blu-Ray is dead.

John Federico

The latest episode of On Digital Media has been posted. Show notes and audio can be found here.

Subscribe in iTunes here.

[tags]Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Wine, Digital Media, On Digital Media, Podcast, TV, Television, Nielsen, Podcasting, Digital Audio, VOD, Blu-Ray, Apple, iPhone, Microsoft Exchange, John Battelle, IAB, Interactive Advertising Bureau, Research, iTunes, Music Retailers, Music, Wal-Mart, Audience Measurement, Metrics, PRX, Public Radio Exchange, NetFlix, Earnings, AT&T Wireless, AT&T, Audible, Amazon, Random House, Audiobooks, Downloads, Media, Google, Spring VON Conference, VON, Acquisitions, Alexander Blu, iTunes, Microsoft, Yahoo, MicroHoo, Jobs, Careers, Career Development[/tags]

Hear This: On Digital Media, Episode #58: Microhoo and Amazonible

John Federico

The latest episode of On Digital Media has been posted. Show notes and audio can be found here.

Subscribe in iTunes here.

[tags]Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Media, Google, Audible, Apple, Acquisitions, Alexander Blu, iTunes, Microsoft, Yahoo, MicroHoo, Hedgehog Concept, Peanut Butter Memo, Jobs, Careers, Career Development[/tags]

Google Reader Mobile in my workflow

John Federico

I have a new workflow for producing On Digital Media (and keeping up with my feeds, in general): Google Reader on my mobile phone.

Here's the deal: each week we comb blogs and news sites for relevant stories for a new episode. When we find an interesting story, we then tag it in del.icio.us (for:ondigitalmedia - Feel free to tag stories for the show). On the night that we record an episode, we create a story list based on the contents of the del.icio.us feed.

For me, the challenge has been to find the time to catch up on all my reading. So now, I use Google Reader Mobile while I'm on the train.

Here's the addition to the workflow: If I find something interesting and relevant as I'm reading on my phone, I'll "star" it. When I return to my desktop, I'll then tag it for del.icio.us and remove the star from the item until the "Starred Items" list is empty.

This simple addition has enabled me to achieve the equivalent of "Inbox Zero" in my feed list - something I never thought possible to accomplish on a regular basis.

Thanks to Mr. Hatch for the tip.

[tags]Productivity, Podcasting, On Digital Media, GTD, Workflow, Steve Hatch, Google Reader, Mobile Phones, Mobile Content, Cell Phones[/tags]

Hear This: On Digital Media, Episode #51: Open to being Social

John Federico

On Digital Media #51 has been posted for your listening pleasure.

Get it here.

In this episode John Federico, Chia-Lin Simmons and Steve Hatch chat about:


  • Steve has upgraded his blog from Moveable Type to Wordpress. (Finally).

  • Chia-Lin successfully moderated her first panel discusion at Digital Hollywood, Steve attended the SOA conference and John had the opportunity to speak on New Measurement for New Media at Podcamp Boston. Thanks to Mssrs. Penn and Brogan for a great event and thanks to Jeff Pulver for contributing the space for the event and sponsoring the official cocktail reception on Saturday night.

  • John was a guest lecturer in Heidi Cohen's Class at NYU for her student who are working toward their MS in Direct and Interactive Marketing. Thanks to Heidi for the gracious invitation and to her students for their participation.

  • John will be attending Convergence 2007: The future of Advertising, Communications and Media on December 3rd in NYC. Care to join me?

  • FaceBook is allowing entities (Corporations, Brands, Non-Profits, Podcasts, etc.) to create profiles, just like any individual can. Steve loves it, John and Chia-Lin like it, but we are all somewhat skeptical of its value. Coupled with FaceBook Ads, is it a threat to Google?

  • Seth Godin thinks that FaceBook has a Hotmail problem. We absolutely agree.

  • Google announces the Open Social API's. MySpace and Ning are notable partners who are embracing the technology. Will FaceBook adopt it?

  • Where's my gPhone? Google releases Android and announces thirty-three hardware partners participating in the Open Handset Alliance. Chia-Lin thinks that it's not just a threat to existing handset OS developers and handset manufacturers, but also to the U.S. carriers.

  • What happens if Nokia joins the Alliance and Symbian doesn't? Doh! More importantly, should Apple be looking over its shoulder? A classic ODM-style debate ensues...

  • Writers strike for digital rights. And they should.


Our music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

[tags]Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Google, Android, Mobile Phones, Nokia, Motorola, Open Handset Alliance, Ning, MySpace, Wine, Radiohead, Nokia, FaceBook, Open Social, Digital Media, On Digital Media, Digital Hollywood, Podcamp Boston, Podcamp, Convergence 2007, Microsoft, Podcast, Podcasting, Digital Audio, Downloads, Media, Traditional Media, Big Media, Alexander Blu, DRM, Jobs, Careers, Career Development[/tags]

Hear This: On Digital Media, Episode #39

John Federico

In this episode John Federico, Chia-Lin Simmons and Steve Hatch discuss:


  • Wine! We're learning how to rate our wine on the 100-point scale. Thanks to Cork'd for the how-to. Vist Cork'd and add us as your "drinking buddies."

  • NBC wants noon to 2pm to be your new Prime Time with TheLunchBreakShow.com

  • Chia-Lin has determined that John is a Phone Ho. John declines to respond. ;)

  • It's rumored that Apple will launch video rentals via the iTunes Store this fall. So, "DRM is Dead", but only for content that you own?

  • Steve thinks the concepts of content "rental" and "on-demand" content will be blurred in the very near future. It will all come down to available bandwidth and the ability to deliver hi-def content without latency. Apple's"video rental" is just a stepping stone to true video on-demand.

  • Want to develop for the iPhone? It's all Web 2.0!

  • Steve thinks YouTube videos will likely be rendered in Quicktime for playback on the iPhone

  • Chia-Lin is no longer "One Gadget Girl"

  • We love the FaceBook OS. There. We said it again. But John still wants to know how they're going to monetize it.

  • Six million FaceBook users have embedded the iLike application in their FaceBook profile and more than 300,000 users per day are adding it.

  • Steve thinks that LinkedIn should be looking over its proverbial shoulder...at FaceBook. John thinks that Steve hasn't really thought through the value proposition that each social network provides. (and doesn't provide)

  • Marketers are realizing that they can use tags to start targeting advertising, particularly display ads. Chia-Lin thinks that the results could be better than search marketing. Steve doesn't think it will be as effective as the rigor that AdWords requires.

  • Google pushes Google Checkout on eBay vendors....and eBay pushes back. Hard.


Our wine this week is our old standby, the 2004 Coppola Rosso along with a 2005 Oak Grove Zinfandel.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

Get it here.

[tags]iPhone, Apple, Hardware, Corkd, NBC, The Lunch Break Show, iLike, Video Rentals, Video On-Demand, Bandwidth, Broadband, iPod, Video iPod, LinkedIn, Social Networking, Tags, Tagging, Folksonomy, Technorati, Google AdWords, AdWords, Social Networks, YouTube, iPhone API, Web 2.0, Safari, QuickTime, Video, Online Video, Streaming Video, Streaming Media, Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Media, Traditional Media, Big Media, Alexander Blu, FaceBook API, FaceBook, MySpace, Apple TV, DRM, Jobs, Careers, Career Development[/tags]

Hear This: On Digital Media, Episode #33: Me Too!

John Federico

In this episode John Federico, Chia-Lin Simmons and Ken Gellman chatter about:

Me Too! Me too!

In response to Google's acquisition of DoubleClick:
Other stuff Our wine this week was a 2004 Coppola Rosso and a 2004 Pinot Noir...whose origin escapes me.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.


Listen here. Don't forget to subscribe - it's free.

[tags]Yahoo, Right Media, Microsoft, 24/7 Real Media, Acquisitions, Online Advertising, Advertising, Display Advertising, Search Advertising, Search Marketing, John Federico, Ken Gellman, Chia-Lin Simmons, Viacom, Lawsuits, AACS, Digg, Free Speech, Copyright, DRM, HD-DVD, DoubleClick, SnoCap, Warner Music Group, WMG, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Piracy, Music, Ecommerce[/tags]

New Podcast Workflow Challenge: Channel Separation

John Federico

For simple, portable, one-on-one interview recording I'm using an Olympus DS-30 (on the highest quality setting) coupled with a stereo cardioid condenser mic from Giant Squid Audio Lab.

I used this gear for my interview with Mike Shehan in Episode #32 of ODM.

The double-headed mic allows me to record one voice on each channel, effectively giving me two-track recording capabilities in a device about the size of a 1st Gen iPod Shuffle.

The combination works great and the small size enables me to carry it all the time, just in case an opportunity presents itself.

I discovered that my audio sounds much better if I eliminate channel bleeding (natch). Right now, I'm doing this manually in Garageband. (Click the image to enlarge.)

Notice how I drop out my audio track when the interviewee speaks and vice versa. It sounds a lot better when I do this, but the process is all done manually - this short interview took me an hour to complete in post production.

Is there an automated solution for this? Any advice is appreciated.

[tags]Podcast, Podcasting, Audio Production, Garageband, Audio Recording, Olympus DS-30, Giant Squid Audio Lab, Multi-Track Recording, On Digital Media, Digital Media[/tags]